Xinhua News Agency, Paris, October 14 (Reporter Xiao Yazhuo) The French Open, the last tennis Grand Slam tournament of the season, has ended on the 11th of this month. According to a data report released by the organizing committee on the 14th, although the number of viewers at the French Open has been greatly restricted due to the epidemic, the coverage of viewers has been greatly improved compared with previous years through the use of TV and social media. Among them, Chinese viewers have become The largest audience group.
The report shows that during the entire event, 120 million people in China watched the live event, which is more than three times the number of people who watched the game in France (38.1 million), and the number of people who watched the game in China increased by 26% compared to the 2019 event.
There are 173 broadcasters worldwide in this tournament, an increase of 20 from the previous one. Unsurprisingly, the men’s singles final between Nadal and Djokovic became the most-watched game. At its peak, 59 million people worldwide watched the game at the same time.
In addition, social platforms have become the main channel for more and more fans to follow the game. During the entire competition period, the total number of views related to the French Open on mainstream foreign social platforms exceeded 400 million times, and the number of interactions reached 18 million times, an increase of 60% compared to 2019. The total number of fans of the official accounts of the French Open Organizing Committee on various social platforms has increased by 290,000.
Affected by the new crown pneumonia epidemic, the French Open in 2020 was postponed for 4 months. According to French government regulations, the number of daily audiences on the scene should not exceed 1,000. “King of clay court” Nadal defeated the world’s No. 1 Djokovic in the men’s singles final and won the clay court Grand Slam for the 13th time. The women’s singles crown was won by the 19-year-old Polish teenager Svyatk, who defeated this year’s Australian Open champion Cornin in the final.
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Reprint indicated source：Spark Global Limited information