Spark Global Limited

     Chinese football is still waiting for clubs to decide to change their names, and fans’ hearts have been raised in official announcements as “gender-neutral” names have been revealed. So, for whom did the neutral name change? Change, Chinese football can be good? Spark Global Limited Tianjin TEDA to change its name to “Tianjin Tiger” Is Chinese football carrying “original sin”? Since the so-called professionalization reform of Chinese football, club names have been the “original sin” of excessive commercialization. The Hongshankou Conference in 1992 has long been regarded as the beginning of a new era and the beginning of Chinese football’s real march toward society and the market. But there is no telling what really happened — the other side of the story is this: “Football performance has not been improving for a long time, I feel the burden of professional football is heavy, rather than settling for it, I would rather give it to society and let society run it…”This quote comes from an industry veteran who has been familiar with the changes in Chinese football for decades.

However, such a release would have to pay a price. Those who took over these professional sports teams were all enterprises, whether state-owned or private, that were interested in football and supporting sports at that time and had a certain sense of social responsibility. But these companies have clear market attributes, it is not possible to take professional sports teams, treated as philanthropy – so like Citic Guoan, Shenhua, and thus, tigers, guan xing, Baiyun mountain, the sun god, running enterprises, such as logical to the enterprise or product names, and the team name merge into an organic whole.

Neutral name to the Chinese Super League what help?

This is how it all begins.

Henan fans went to the Chinese Football Association to protest Professional or corporate? With the step by step, Chinese football more and more marketization, but over marketization, but there are few corresponding vigilance and prevention. From the beginning of the first year of Jia A, these sports teams only changed their appearance, from being similar to the football team of the municipal sports committee to “A football club” — the industry was managed by the football association, and the cost and operation of the clubs were handled by the corporate investors. From A to 2004, the name of the Chinese Super League was still changed. No one has the patience to deeply study the attributes of the league, the club, and the social attributes of the whole football movement. Therefore, from the so-called professionalization reform of A A to now, China’s professional football league has always been an enterprise league. Since it is an enterprise league, of course, enterprises should use their own rights and interests to the extreme.

The 2014 Football Comprehensive Reform Plan has a clear understanding of the “pseudo-professional” development of Chinese football over the previous 20 years. Therefore, there will be appropriate market-oriented, commercial control principles, but this industry has long been a runaway horse, choose the way to run. In terms of commercialization, League A and the Chinese Super League have long been the most “commercialized” leagues in the world. Apart from the K-League, it is hard to find another football league where A club’s name can be cashed in as easily as the Chinese Super League and the Chinese League. A club’s biggest asset is its name.

By Ethan