The new crown pneumonia epidemic is still affecting the flow of funds in the sports investment and financing market, but its haze has dissipated, at least in terms of total investment and financing.

Lanxiong Sports combined public information and statistics from its own sources. From January 1 to June 30, 2021, there were a total of 50 investment and financing incidents by domestic sports-related companies, and a total of 44 cases of investment and financing were disclosed. , The total amount is approximately RMB 7.361.4 billion.

[Note: All published amounts of “ten million” and “nearly tens of millions” are calculated as 8 million; “tens of millions” and “several millions” are calculated as 20 million or 2 million; foreign currency The exchange rate is calculated based on the average exchange rate in the first half of 2020; undisclosed amounts are not included]

In the first half of 2020, there were 16 investment and financing events of domestic sports-related companies, with a total amount of approximately 771.4 million yuan. On these two data, the first half of 2021 is far better than the same period in the past year. Considering factors such as the new crown pneumonia epidemic, this is not surprising. But even compared with the 2.504 billion yuan in the first half of 2019, the amount of investment and financing this year has nearly tripled.

In the field of foreign sports, in the first half of 2021, according to publicly available information, there were about 67 financing incidents for foreign sports-related startups, of which 61 cases of investment and financing were disclosed, with a total amount of approximately RMB 35,151.8 billion.

In terms of “big orders” worth 100 million yuan, both domestic and foreign sports fields will usher in a bumper harvest in the first half of 2021. There were 1.5 billion “big orders” in the domestic sports field (accounting for 30% of the total number of incidents), amounting to RMB 6.505.7 billion (accounting for 88.36% of the total). In the field of foreign sports, there were 2.9 billion “big orders” (43.28% of the total number of incidents), amounting to 33.811 billion yuan (96.19% of the total).

It is not difficult to see from the proportion of the total that the flow of capital is still concentrated in leading companies in various fields, and they are all large-scale bets.

As for the distribution of investment and financing rounds, in the first half of 2021, domestic and foreign sports are relatively even.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
In the domestic sports field, the proportions of “seed rounds and angel rounds” and “Pre-A rounds, A rounds and A+ rounds” total 52%, “B rounds and beyond” and “undisclosed/strategic investment” The proportion of total is 48%.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
In the field of foreign sports, the proportions of “seed rounds and angel rounds” and “Pre-A rounds, A rounds and A+ rounds” total 41.79%, and “B rounds and beyond” and “undisclosed/strategic investment” “” accounts for a total of 58.21%.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
In each segment, in the country, the fitness/yoga field thrives, with a total of 16 investment and financing events (32% of the total number of events), with an amount of RMB 5.069 billion (68.86% of the total).

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
The foreign sports field presents a “double-headed” situation in the fitness/yoga field and the event service and operation field. It is worth mentioning that the “surge” in the field of event service and operation is mainly due to the super large purchase of UFC equity by Weimei Group for US$1.75 billion (32.22% of the total). If this incident is eliminated, the flow of funds in the foreign sports field will still be concentrated in the fitness/yoga field.

Like last year’s sports investment and financing market, the movement of the sports investment and financing market in the first half of this year is still closely related to the epidemic. For example, home fitness companies are still highly sought after.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
Whether at home or abroad, home fitness track is a hot area for capital investment. There were 5 related investment and financing events in China (43.75% in the subdivision track), with an amount of RMB 4.087 billion (54.46% in the subdivision track). In foreign countries, there were 6 related investment and financing events (46.15% in the subdivision track), with an amount of RMB 4.595 billion (44.63% in the subdivision track).

Although funds have been poured in since last year, as offline gyms and sports venues have successively reopened, related companies are also facing new challenges-whether their products can meet the needs of consumers and win market recognition . If you can’t open up and retain the people who exercise at home, this trend may soon pass.

Also affected by the epidemic, many people stay at home for a long time, and the star card has become one of the items to kill time. According to data released by eBay, in 2020, there will be more than 4 million star cards in circulation on the platform, an increase of 142% compared to 2019. “The market’s demand for star cards is 10 times or even 1000 times the supply. This situation has never been seen before,” Ken Goldin, head of the Goldin auction house, who focuses on sports goods auctions, is accepting Fox. Said in a sports interview.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
The market demand has surged, and news of related companies’ interest in raising financing has also continued to spread. In the first half of 2021, there were 7 investment and financing events in this field (accounting for 10.45% of the total number of events), with an amount of RMB 1.018 billion (accounting for 2.9% of the total).

At the same time, according to statistics from the blockchain data website NonFungible, between 2018 and 2020, the size of the NFT market has soared from US$41 million to US$338 million. As the NFT market ushered in a big explosion in 2020, the new category of NFT star cards has also developed rapidly.

In this wave, NBA Top Shot is particularly eye-catching. NBA Top Shot created 500 million US dollars in transaction volume in the first quarter of this year, accounting for one-third of the US NFT market’s total 1.5 billion US dollars in transaction volume; compared with the fourth quarter of last year, the platform’s transaction volume increased by 26 times.

Through this explosion, Dapper Labs, the developer of NBA Top Shot, received three rounds of financing within three months, amounting to RMB 3.5919 billion (10.22% of the total).

In the sports investment and financing market in the first half of 2021, the field of sneakers is eye-catching.

Under the influence of the epidemic, consumers do not have so much money. As a non-essential consumer product, the consumption priority of sneakers is naturally not so high. In April 2020, Derek Lew, the founder of the sneaker resale platform Sole Supremacy, revealed in an interview with Vogue Business that online sales on their platform have remained stable in the past two weeks, but the market prices of most of the sneakers in stock are There has been a decline, and the decline is probably between 10-20%.

Rebound! Summary of sports investment and financing in the first half of 2021: home fitness and sports collections are the hottest, with 44 large orders of 100 million yuan
Overall, the sneaker market is indeed not as hot as it was before the epidemic. However, under such circumstances, many foreign sneaker platforms have received financing. In the first half of 2021, there were 7 investment and financing events in the field of sneakers (accounting for 10.45% of the total number of events), amounting to RMB 3.240.7 billion (accounting for 9.22% of the total).

After receiving the funds, these sneaker platforms mainly do two things-one is to open up new markets and strive to get rid of the unity of the market; the other is to expand the scope of business and try to add new categories such as fashionable goods and famous watches. The core of these actions is to expand the source of customers, strive for more revenue for the platform, and at the same time provide more imagination for capital, paving the way for the next round of financing.

By Ethan